Molly-Mae fans are only now discovering the hidden meaning behind the name of her brand, Maebe.

The second half of Molly-Mae Hague’s highly anticipated reality series has just dropped, and it’s packed with revelations about her future baby plans and the state of her relationship with Tommy Fury.

The first part of the series, which premiered back in January, followed the influencer as she grappled with her unexpected break-up from boxer Tommy. The final three episodes, out today (May 9), track the couple’s attempts to reignite their love story.

A recurring theme throughout the series is Molly-Mae’s journey to launch her fashion brand Maebe, all while balancing motherhood to baby Bambi.

The latest episodes follow the star as she aims to grow the brand beyond clothing, starting with a pop-up coffee van in Manchester that draws massive crowds.

While viewers might not think twice about the brand name, there’s actually more to it than meets the eye. The Maebe website reveals its founder concealed a secret message in the title, reports the Mirror.

The brand name is actually a combination of Molly-Mae’s name and her daughter Bambi’s. The Maebe website reveals: “Molly consults with her friends group chat to brainstorm names.

“She wanted something that felt meaningful to her and resonated with the journey she was on – with Bambi solidifying the need to start this, it only felt right to take inspiration from her. Molly-Mae, meets Bambi – Mae-be.”

Molly-Mae launched her fashion brand in September 2024, but initially faced criticism over the clothing quality. Customers voiced their disappointment as their purchases started to bobble within a short time, leading the influencer to quickly apologise.

In the first half of Behind It All, she opened up about the ordeal, calling the quality issues her “worst nightmare”. She shared that she had worn the samples “for a year” without any problems and attributed the bobbles to a production mishap where incorrect materials were used for the final items.

Fast forward to now, and it seems things have smoothed out for her business, with the most notable issue being mismatched coffee lids and cups at the Maebe pop-up, as revealed in the second part of the documentary series.