Taylor Swift became emotional whilst reflecting on a particularly meaningful day. The pop superstar appeared on boyfriend Travis Kelce and his brother Jason’s podcast New Heights to share details with her fans about the forthcoming album, The Life of a Showgirl.
Before discussing the tracklist and how the album came about, Taylor revealed details about the day she reclaimed her masters.
Taylor confessed that she began putting money aside from a young age so she could eventually own her music. She elaborated on how re-recording her tracks was the nearest thing she felt would come to actually owning them, reports the Mirror US.
Following the Eras Tour, Taylor gathered with her team to contact Shamrock Holdings, who possessed her masters.
For Taylor, controlling her catalogue represented far more than simply financial gain; it encompassed her creative work, personal diary entries spanning her entire life, and compositions from different periods in her life, much of which she had personally financed.
Instead of involving solicitors, she arranged for her mother and brother to meet with Shamrock Holdings.
After explaining to the firm how significant this would be for Taylor and attempting to work out an arrangement, her mother, Andrea Swift, rang to inform Taylor that she wasn’t certain where this might lead.
An emotional Taylor continued and said, “A couple of months after the Super Bowl in Kansas City, I get a call from my mom. She’s like, ‘You got your music.’ I very dramatically hit the floor for real. Bawling my eyes out, weeping, like ‘Really! ?'” She continued, “I said to myself, ‘Go tell Travis in a normal way,’ he was playing video games, and he put his headset down. I was like ‘I got my music back!’ And I was in heaven crying. This changed my life.”
In 2019, Scooter Braun’s firm, Ithaca Holdings, purchased Big Machine Records, which owned the rights to the artist’s first six albums.
In 2020, he sold the master recordings to Shamrock Capital for $300 million.
The Grammy-winning singer-songwriter revealed the news through a statement on her website and on Instagram on May 30.
Taylor shared a photograph of herself against a white backdrop wearing a relaxed blue polo shirt and jeans, surrounded by her first six records, with the caption “You belong with me” and different-coloured heart emojis representing each album.