Celebrity Big Brother fans are only just realising that there was a hidden message in the outfit JoJo Siwa wore for the reality show’s dramatic live finale.
Despite being a favourite to win the reality show, the 21-year-old entertainer placed third much to the surprise of fans, with drag queen Danny Beard crowned runner-up. Meanwhile it was Coronation Street star Jack P Shepherd who won the series.
In scenes that aired last night (April 25), JoJo sported a pair of leather-look shorts for the grand final, paired with a puff-sleeve jacket featuring blue and yellow on one sleeve, and red and green on the other. To finish off the look, she created a rainbow eye band with make-up that was surrounded by sparkling diamantes.
As well as being an impressive ensemble, eagle-eyed fans have been speculating that there was more to the look than first meets the eye.
Many thought the blue and yellow sleeve resembled the Ukraine flag, while the red and green was a nod to the flag of Palestine, with both places currently experiencing ongoing conflict. Meanwhile her make-up is believed to be a nod to the LGBTQ+ community, with the star no stranger to incorporating the rainbow flag into her outfits.
One fan took to X, formerly Twitter, to share their observation, writing: “Imagine if yous [sic] actually voted JoJo to win. Her whole outfit and make-up would have been even more iconic.”
They continued: “One sleeve representing Ukraine and the other representing Palestine, while her make-up represents the LGBTQ+ community. All on live TV. Iconic.”
The post attracted a flurry of comments from ITV viewers, including one who branded the political statement as an “iconic move.”
“The more I saw her jacket the more it got me thinking. Iconic move actually especially on live TV too,” they said. Meanwhile a third viewer added: “Fair play, I didn’t notice any of that.” Meanwhile a fourth called it “a really powerful outfit.”
After being crowned the winner, 37-year-old Jack shared with hosts Will Best and AJ Odudu that he was stunned he had beaten JoJo.
“I can’t believe it, I am blown away, I didn’t expect it tonight… I mean, what is there? Six in the final? I thought I was a shoe-in for maybe fifth, honestly, and then as people were just disappearing, I thought, surely not,” he said.
“When JoJo (Siwa) went my head fell off. I had her nailed down [as the winner].”